Why You Need to Build Your Personal Brand (FREE AUDIT INSIDE)

Whether you have just started branding yourself online, not exactly sure why you need to be doing it, or you have been at it awhile and not seeing results–this Personal Brand Audit is for you!

Social media is the fastest and most effective way to position your personal brand. There is value in developing your story, from a senior in high school to a senior executive. The best way to plan an effective brand strategy is to know where you are starting from. Once you have a point of reference, you can really start making changes and measuring growth. Use this audit to figure out where your brand currently stands, what you are saying online, and how you can improve your growth strategy.

Get Your Download

10 Free Marketing Strategies that Really Work

10 Free Marketing Strategies that Really Work

  1. Create Clear Marketing Goals
  2. Develop a Content Calendar (30 Day Social Media Planner)
  3. Create videos sharing helpful tips
  4. Define your ideal client
  5. Write blog posts from frequently asked questions you receive
  6. Create a Facebook Group and Page
  7. Create an Instagram Page
  8. Engage and respond to all comments (first 30 minutes are crucial)
  9. Like and comment on 10 accounts that specifically are tied to your industry
  10. Like and comment on 10 accounts your ideal client follows

 

 

3 Steps to Higher Instagram Profits and Engagement

 

Here are 3 steps to put you on the path to profitability:

Step #1 – Serve before you sell: Want people to invest their time and money in your products and services? Share VALUABLE tips, strategies, techniques and methods they can use to transform their lives and businesses. Remember it is about serving them, not selling to them.

Step #2 – Show up and be consistent on Instagram: Just like you have to show up to the gym and be consistent with your workout and eating habits to see significant change, is the same for your Instagram presence. You will never build influence or an engaged and dedicated audience by inconsistency. Nobody will know what you do and what to buy if you don’t tell them. Posting selfies, a highly curated photo, meme and motivational quote is NOT enough. If you want people to invest in your business, you must make sure they know the benefits of doing so. Showing up and consistently providing valuable content + consistency = boosted credibility and ultimately sales.

Step #3 – Engage with your current and potential audience: Imagine Instagram is a cocktail party and you arrive in the room and people are complimenting your outfit, but you don’t acknowledge them at all. Wouldn’t it be considered rude, offensive, and unpleasant? After a while, people will stop complimenting. It is the same thing with social media, I see it all the time…people post all day long without getting a single comment or double tap. What are they doing wrong? They’re spending countless hours posting and no time socializing. You see, social media is NOT just about sharing content, it’s about conversing with your audience – asking questions, commenting on THEIR posts and showing up as the solution they’ve been craving.

And there you have it – 3 steps that’ll get you headed in the right direction.

 

How to Style Photos for Social Media

 

Let’s be real…if you are wanting to monetize your social media and/or take your business to the next level, you are going to have to know some elements of styling–especially with photos. It is important to make sure you curate a visually appealing feed, especially on a platform like Instagram.

I’m not a professional photographer and I don’t plan on becoming one, but I am fortunate to have an eye. Because of this I have some tips on styling photos that I am excited to share with you today.

Before we get started a couple of disclaimers.

Disclaimer 1: I highly encourage that you invest in a professional photographer eventually. It truly elevates your brand/business and separates you instantly in an overly saturated market. Most photographers are aware of social media photography and how to give you the look and feel you want. It helps with your trust factor and consistency which equals coins!

 

Disclaimer 2: Highly stylized photos doesn’t mean direct sales. It doesn’t work like that, but it does build content for your social media channels and acts as fillers for the high value content you are creating. More than likely, you will not get a ton of likes or engagement as you think, but it is a great way to give yourself a break. Remember this isn’t a sprint, but a marathon. We are in it for the long game.

 

Tip #1: Choose Your Hero in the Photo

Have a main subject around which you can create a theme or mood. Instead of having several things just thrown together, be strategic with your space. Find one main subject, your hero, and have the secondary subjects surrounding it. I like to call it your hero’s supporting cast. The subjects should be distributed in a way that compliments your hero subject not compete for space or attention. The subjects are only there to insinuate the main piece of the photo. My main piece: planner. The notepad, pen, paper clips, and butterfly clips are the supporting cast.

 

Tip #2 Choose Your Color Palette

Remember theme and mood are what we are creating when we style our photos. Colors are a great way to create a theme and communicate with your audience about your brand. It just helps make it more cohesive. Only choose 1 to 2 colors and that they complement each other. Too many colors can be distracting and start to compete with one another. Remember as in the first tip, you want to complement not compete. Pick a main color and you can’t go wrong. A single focused color helps to convey the point you are making more clearly.

Tip #3 Tell the Complete Story

When selecting your props for a photo, make sure they tell a story that is finished. It can be tempting to try to incorporate props that have similar colors, but may not complete your story.  Ensure it drives home your story where it makes sense. Do not be afraid to use the tools you may use to make your product(s) as props.  For example, maybe you are a travel blogger and are heading to one of your fabulous adventures. Think about the tools you use and how you can visually tell the story: a map, passport, sunglasses, your favorite hat, and a travel favorite pouch. In my photo, I am telling a complete story with props on planning, goals, organization, etc.

Tip #4 Crop it Likes its Hot

This is the rule to live by! If you don’t get anything, CROP…CROP…and Crop! Many of us struggle with cropping because we like to show it ALL, but our eye is so smart that it only needs a reference of part of the item to get the full picture…pun intended. When you reference the objects exist, your audience eye will do the rest. A way to crop successfully is style your photo in a circle. The outer props are the ones you can position to crop and still tell a complete story.

 

Tip #5 Gotta Hit Those Angles

You know I had to reference a Drake lyric somewhere. When you have styled the photo the way you want, now you can focus on how to capture it through your camera lens. Try different angles, you want to draw your audience in to your main subject. Where is your subject in the frame? So maybe you angle it off center or direct overview (as my picture is), maybe directly at eye level. This is where the fun continues! Start shooting at different angles and figure what photo you like the best. Always shoot at three different angles to give yourself variety.

BONUS: Now it is time for you to practice. Remember just start doing it! The first few times you will suck at it, let’s just be transparent! BUT! The more you do it, the better you and the photos will get.

 

FG