Rihanna Gave Me Business Advice!

rihanna biz

Recently it was announced by Forbes that Rihanna is the wealthiest female musician alive now.  She’s out earned Madonna ($570 million), Celine Dion ($450 million) and Beyonce ($400 million).

It’s interesting to note, Rihanna hasn’t released new music since 2016. So how in the world is she the wealthiest female musician? Diversity of income.

Rihanna is a prime example of why it is important to diversify your financial portfolio personally and professionally. Her business acumen should be modeled.

She’s more than a singer, she has become a business woman that rivals the Diddies, Dr. Dres and Jay-Zs of the world. More importantly, following Rihanna’s business model can help you grow your business and here’s how:

Serve>Sell

Rihanna continues to win because she doesn’t sell, she serves! I cannot tell you enough times this is the secret sauce! If you look at your business as not “how can I sell, but how can I serve?” you will always profit! Also, find the gap and serve an undeserved market and you are golden.

Where is the Gap?

Serving over selling to someone not represented is how you differentiate and position yourself as an industry leader. Rihanna has been very outspoken on how her brands are inclusive and representative of women, especially women of color. As a black woman, Rihanna saw the limited options in cosmetics, especially the lack of different hues in foundations.

Side bar, black women have the largest buying power. It’s estimated over a trillion, that’s not a M, or B, over a TRILLION! As a result, it decides mainstream culture.

When Rihanna released Fenty Beauty to the marketplace, it disrupted the status quo. Fenty Beauty came through to serve women with darker hues, various shades of skin. Not just the one or two that most major cosmetic brands sold. She SHOOK the industry! Not only did she have makeup foundation for the darker shades, but for the lighter shades on the spectrum. She fulfilled the needs of even albino skin!

When she released her lingerie line, SAVAGE X FENTY it opened up with rave reviews. The line is for ALL body types and she put all on the stage to model  it! She had slender, curvy, even pregnant represented on the stage.

What is the emotional connection? 

People buy off two emotions: pain and pleasure. That’s it. If you can relieve the pain or create a pleasurable experience, you have no choice to win…just like Rihanna.

Baby, You Aren’t Nike, But Just Do It!

beach

I waited patiently as those three little dots popped on my phone screen…
And then disappeared.
To reappear seconds later.
And there it was, her vulnerability, her rawness, her BIG idea, her brilliance all summed up in a blue message that illuminated on my screen as I sat on this very beach.
I was blown away. Like how? How was she sitting on this excellence?
I feverishly texted back.
To give her the co-sign she needed.
To give her the permission that so many of us long for.
If you need confirmation, a sign, or
permission.
Here it is!
Baby, you aren’t Nike, but Just Do It!
Many of you are sitting on BRILLIANCE!

Like y’all got the next best movement in between your ears, between those tear-stained pages, in between the grocery lists in the Notes section of your phone…STOP OVERTHINKING AND LAUNCH IT!
Can you believe in short of 3 months is a brand new decade!?
Don’t wait. What will you do today that you have been putting off?

10 Free Marketing Strategies that Really Work

10 Free Marketing Strategies that Really Work

  1. Create Clear Marketing Goals
  2. Develop a Content Calendar (30 Day Social Media Planner)
  3. Create videos sharing helpful tips
  4. Define your ideal client
  5. Write blog posts from frequently asked questions you receive
  6. Create a Facebook Group and Page
  7. Create an Instagram Page
  8. Engage and respond to all comments (first 30 minutes are crucial)
  9. Like and comment on 10 accounts that specifically are tied to your industry
  10. Like and comment on 10 accounts your ideal client follows

 

 

3 Steps to Higher Instagram Profits and Engagement

 

Here are 3 steps to put you on the path to profitability:

Step #1 – Serve before you sell: Want people to invest their time and money in your products and services? Share VALUABLE tips, strategies, techniques and methods they can use to transform their lives and businesses. Remember it is about serving them, not selling to them.

Step #2 – Show up and be consistent on Instagram: Just like you have to show up to the gym and be consistent with your workout and eating habits to see significant change, is the same for your Instagram presence. You will never build influence or an engaged and dedicated audience by inconsistency. Nobody will know what you do and what to buy if you don’t tell them. Posting selfies, a highly curated photo, meme and motivational quote is NOT enough. If you want people to invest in your business, you must make sure they know the benefits of doing so. Showing up and consistently providing valuable content + consistency = boosted credibility and ultimately sales.

Step #3 – Engage with your current and potential audience: Imagine Instagram is a cocktail party and you arrive in the room and people are complimenting your outfit, but you don’t acknowledge them at all. Wouldn’t it be considered rude, offensive, and unpleasant? After a while, people will stop complimenting. It is the same thing with social media, I see it all the time…people post all day long without getting a single comment or double tap. What are they doing wrong? They’re spending countless hours posting and no time socializing. You see, social media is NOT just about sharing content, it’s about conversing with your audience – asking questions, commenting on THEIR posts and showing up as the solution they’ve been craving.

And there you have it – 3 steps that’ll get you headed in the right direction.

 

How to Style Photos for Social Media

 

Let’s be real…if you are wanting to monetize your social media and/or take your business to the next level, you are going to have to know some elements of styling–especially with photos. It is important to make sure you curate a visually appealing feed, especially on a platform like Instagram.

I’m not a professional photographer and I don’t plan on becoming one, but I am fortunate to have an eye. Because of this I have some tips on styling photos that I am excited to share with you today.

Before we get started a couple of disclaimers.

Disclaimer 1: I highly encourage that you invest in a professional photographer eventually. It truly elevates your brand/business and separates you instantly in an overly saturated market. Most photographers are aware of social media photography and how to give you the look and feel you want. It helps with your trust factor and consistency which equals coins!

 

Disclaimer 2: Highly stylized photos doesn’t mean direct sales. It doesn’t work like that, but it does build content for your social media channels and acts as fillers for the high value content you are creating. More than likely, you will not get a ton of likes or engagement as you think, but it is a great way to give yourself a break. Remember this isn’t a sprint, but a marathon. We are in it for the long game.

 

Tip #1: Choose Your Hero in the Photo

Have a main subject around which you can create a theme or mood. Instead of having several things just thrown together, be strategic with your space. Find one main subject, your hero, and have the secondary subjects surrounding it. I like to call it your hero’s supporting cast. The subjects should be distributed in a way that compliments your hero subject not compete for space or attention. The subjects are only there to insinuate the main piece of the photo. My main piece: planner. The notepad, pen, paper clips, and butterfly clips are the supporting cast.

 

Tip #2 Choose Your Color Palette

Remember theme and mood are what we are creating when we style our photos. Colors are a great way to create a theme and communicate with your audience about your brand. It just helps make it more cohesive. Only choose 1 to 2 colors and that they complement each other. Too many colors can be distracting and start to compete with one another. Remember as in the first tip, you want to complement not compete. Pick a main color and you can’t go wrong. A single focused color helps to convey the point you are making more clearly.

Tip #3 Tell the Complete Story

When selecting your props for a photo, make sure they tell a story that is finished. It can be tempting to try to incorporate props that have similar colors, but may not complete your story.  Ensure it drives home your story where it makes sense. Do not be afraid to use the tools you may use to make your product(s) as props.  For example, maybe you are a travel blogger and are heading to one of your fabulous adventures. Think about the tools you use and how you can visually tell the story: a map, passport, sunglasses, your favorite hat, and a travel favorite pouch. In my photo, I am telling a complete story with props on planning, goals, organization, etc.

Tip #4 Crop it Likes its Hot

This is the rule to live by! If you don’t get anything, CROP…CROP…and Crop! Many of us struggle with cropping because we like to show it ALL, but our eye is so smart that it only needs a reference of part of the item to get the full picture…pun intended. When you reference the objects exist, your audience eye will do the rest. A way to crop successfully is style your photo in a circle. The outer props are the ones you can position to crop and still tell a complete story.

 

Tip #5 Gotta Hit Those Angles

You know I had to reference a Drake lyric somewhere. When you have styled the photo the way you want, now you can focus on how to capture it through your camera lens. Try different angles, you want to draw your audience in to your main subject. Where is your subject in the frame? So maybe you angle it off center or direct overview (as my picture is), maybe directly at eye level. This is where the fun continues! Start shooting at different angles and figure what photo you like the best. Always shoot at three different angles to give yourself variety.

BONUS: Now it is time for you to practice. Remember just start doing it! The first few times you will suck at it, let’s just be transparent! BUT! The more you do it, the better you and the photos will get.

 

FG

 

 

 

 

 

 

 

 

What You Need To Do To START Your Business in 2019 (Video)

 

What do you need to do to start your online presence for your brand and/or business? Sometimes it’s closer than you think.  You just need to figure out how exactly to do it. Watch this short video on my thoughts and a couple of suggestions on how to make it happen and what you need to START! 

 

 

10 Apps To Uplevel Your Social Media Game in 2019 (So Your Followers ‘DONUT’ Scroll/Tap Pass) 

I love donuts. 

And I love word play so don’t mind me on my playground. 

I am asked on the regular about social media and how I grow my engagement and following organically. The most common question I get is what apps I am using. 

In this list, I have broken down my fave apps. Most are FREE 99! Others require a low cost or subscription. 

Get ready to delete some apps, photos, and messages to give you storage room to save these apps!

Content Creation

Regrammer-allows you to save and repost content you see on Instagram without the pesky watermark. 

Tip: Once you copy and paste the link, click the ‘repost’ button select ‘more’ and it will prompt you to save to your phone. This allows you to repost to IG without the watermark. 

Quik-allows you to create videos with your fave photos and videos and works magic! There’s a reason it has 5 stars in the app store with close to a million reviews!

Over-specifically designed for Instagram Stories and a way to use a combo of graphics, fonts, and filters to engage your audience. 

Unfold-I heard about this app on the radio, Kidd Kraddick Morning Show’s Jenna Owens had Unfold featured on her faves segment. MY FAVORITE OUT RIGHT NOW! This is an app big time social media influencers don’t want you to know about because its a jewel and it’s FREE! You can upgrade for additional cost. If you like the clean, polished look for your stories…download it! 

Planoly-if you want to create an aesthetically pleasing Instagram grid like your fave influencer, this app is for you. The free edition let’s you upload your pictures as a preview so you can see how it would look on your actual ‘gram. 

Editing and Filters

VSCO-intuitive and easy to use, a supply of stunning filters and style options is the reason it is one of the most beloved apps.

ColorStory-once you open and use this, you’ll never go back to another app to edit pics. This app is especially good for food, interior and home decor, and scenery images. 

Inshot-has powerful production features that you would think only can be done on a desktop. It takes images or videos and sizes them to your stories via mobile.

Lightroom-even Adobe is in on the mobile editing game. This is especially made for Instagram and the person who wants to take their feed to the next level.

Perfect365-there’s a reason even celebrities such as J.Lo and Kim Kardashian are avid users! A make-up try on app that creates a full makeover at no cost!

Did I miss any? What are some of your fave apps? 

FG