Rihanna Gave Me Business Advice!

rihanna biz

Recently it was announced by Forbes that Rihanna is the wealthiest female musician alive now.  She’s out earned Madonna ($570 million), Celine Dion ($450 million) and Beyonce ($400 million).

It’s interesting to note, Rihanna hasn’t released new music since 2016. So how in the world is she the wealthiest female musician? Diversity of income.

Rihanna is a prime example of why it is important to diversify your financial portfolio personally and professionally. Her business acumen should be modeled.

She’s more than a singer, she has become a business woman that rivals the Diddies, Dr. Dres and Jay-Zs of the world. More importantly, following Rihanna’s business model can help you grow your business and here’s how:

Serve>Sell

Rihanna continues to win because she doesn’t sell, she serves! I cannot tell you enough times this is the secret sauce! If you look at your business as not “how can I sell, but how can I serve?” you will always profit! Also, find the gap and serve an undeserved market and you are golden.

Where is the Gap?

Serving over selling to someone not represented is how you differentiate and position yourself as an industry leader. Rihanna has been very outspoken on how her brands are inclusive and representative of women, especially women of color. As a black woman, Rihanna saw the limited options in cosmetics, especially the lack of different hues in foundations.

Side bar, black women have the largest buying power. It’s estimated over a trillion, that’s not a M, or B, over a TRILLION! As a result, it decides mainstream culture.

When Rihanna released Fenty Beauty to the marketplace, it disrupted the status quo. Fenty Beauty came through to serve women with darker hues, various shades of skin. Not just the one or two that most major cosmetic brands sold. She SHOOK the industry! Not only did she have makeup foundation for the darker shades, but for the lighter shades on the spectrum. She fulfilled the needs of even albino skin!

When she released her lingerie line, SAVAGE X FENTY it opened up with rave reviews. The line is for ALL body types and she put all on the stage to model  it! She had slender, curvy, even pregnant represented on the stage.

What is the emotional connection? 

People buy off two emotions: pain and pleasure. That’s it. If you can relieve the pain or create a pleasurable experience, you have no choice to win…just like Rihanna.

3 Steps to Higher Instagram Profits and Engagement

 

Here are 3 steps to put you on the path to profitability:

Step #1 – Serve before you sell: Want people to invest their time and money in your products and services? Share VALUABLE tips, strategies, techniques and methods they can use to transform their lives and businesses. Remember it is about serving them, not selling to them.

Step #2 – Show up and be consistent on Instagram: Just like you have to show up to the gym and be consistent with your workout and eating habits to see significant change, is the same for your Instagram presence. You will never build influence or an engaged and dedicated audience by inconsistency. Nobody will know what you do and what to buy if you don’t tell them. Posting selfies, a highly curated photo, meme and motivational quote is NOT enough. If you want people to invest in your business, you must make sure they know the benefits of doing so. Showing up and consistently providing valuable content + consistency = boosted credibility and ultimately sales.

Step #3 – Engage with your current and potential audience: Imagine Instagram is a cocktail party and you arrive in the room and people are complimenting your outfit, but you don’t acknowledge them at all. Wouldn’t it be considered rude, offensive, and unpleasant? After a while, people will stop complimenting. It is the same thing with social media, I see it all the time…people post all day long without getting a single comment or double tap. What are they doing wrong? They’re spending countless hours posting and no time socializing. You see, social media is NOT just about sharing content, it’s about conversing with your audience – asking questions, commenting on THEIR posts and showing up as the solution they’ve been craving.

And there you have it – 3 steps that’ll get you headed in the right direction.