Rihanna Gave Me Business Advice!

rihanna biz

Recently it was announced by Forbes that Rihanna is the wealthiest female musician alive now.  She’s out earned Madonna ($570 million), Celine Dion ($450 million) and Beyonce ($400 million).

It’s interesting to note, Rihanna hasn’t released new music since 2016. So how in the world is she the wealthiest female musician? Diversity of income.

Rihanna is a prime example of why it is important to diversify your financial portfolio personally and professionally. Her business acumen should be modeled.

She’s more than a singer, she has become a business woman that rivals the Diddies, Dr. Dres and Jay-Zs of the world. More importantly, following Rihanna’s business model can help you grow your business and here’s how:

Serve>Sell

Rihanna continues to win because she doesn’t sell, she serves! I cannot tell you enough times this is the secret sauce! If you look at your business as not “how can I sell, but how can I serve?” you will always profit! Also, find the gap and serve an undeserved market and you are golden.

Where is the Gap?

Serving over selling to someone not represented is how you differentiate and position yourself as an industry leader. Rihanna has been very outspoken on how her brands are inclusive and representative of women, especially women of color. As a black woman, Rihanna saw the limited options in cosmetics, especially the lack of different hues in foundations.

Side bar, black women have the largest buying power. It’s estimated over a trillion, that’s not a M, or B, over a TRILLION! As a result, it decides mainstream culture.

When Rihanna released Fenty Beauty to the marketplace, it disrupted the status quo. Fenty Beauty came through to serve women with darker hues, various shades of skin. Not just the one or two that most major cosmetic brands sold. She SHOOK the industry! Not only did she have makeup foundation for the darker shades, but for the lighter shades on the spectrum. She fulfilled the needs of even albino skin!

When she released her lingerie line, SAVAGE X FENTY it opened up with rave reviews. The line is for ALL body types and she put all on the stage to model  it! She had slender, curvy, even pregnant represented on the stage.

What is the emotional connection? 

People buy off two emotions: pain and pleasure. That’s it. If you can relieve the pain or create a pleasurable experience, you have no choice to win…just like Rihanna.

Baby, You Aren’t Nike, But Just Do It!

beach

I waited patiently as those three little dots popped on my phone screen…
And then disappeared.
To reappear seconds later.
And there it was, her vulnerability, her rawness, her BIG idea, her brilliance all summed up in a blue message that illuminated on my screen as I sat on this very beach.
I was blown away. Like how? How was she sitting on this excellence?
I feverishly texted back.
To give her the co-sign she needed.
To give her the permission that so many of us long for.
If you need confirmation, a sign, or
permission.
Here it is!
Baby, you aren’t Nike, but Just Do It!
Many of you are sitting on BRILLIANCE!

Like y’all got the next best movement in between your ears, between those tear-stained pages, in between the grocery lists in the Notes section of your phone…STOP OVERTHINKING AND LAUNCH IT!
Can you believe in short of 3 months is a brand new decade!?
Don’t wait. What will you do today that you have been putting off?

10 Free Marketing Strategies that Really Work

10 Free Marketing Strategies that Really Work

  1. Create Clear Marketing Goals
  2. Develop a Content Calendar (30 Day Social Media Planner)
  3. Create videos sharing helpful tips
  4. Define your ideal client
  5. Write blog posts from frequently asked questions you receive
  6. Create a Facebook Group and Page
  7. Create an Instagram Page
  8. Engage and respond to all comments (first 30 minutes are crucial)
  9. Like and comment on 10 accounts that specifically are tied to your industry
  10. Like and comment on 10 accounts your ideal client follows

 

 

3 Steps to Higher Instagram Profits and Engagement

 

Here are 3 steps to put you on the path to profitability:

Step #1 – Serve before you sell: Want people to invest their time and money in your products and services? Share VALUABLE tips, strategies, techniques and methods they can use to transform their lives and businesses. Remember it is about serving them, not selling to them.

Step #2 – Show up and be consistent on Instagram: Just like you have to show up to the gym and be consistent with your workout and eating habits to see significant change, is the same for your Instagram presence. You will never build influence or an engaged and dedicated audience by inconsistency. Nobody will know what you do and what to buy if you don’t tell them. Posting selfies, a highly curated photo, meme and motivational quote is NOT enough. If you want people to invest in your business, you must make sure they know the benefits of doing so. Showing up and consistently providing valuable content + consistency = boosted credibility and ultimately sales.

Step #3 – Engage with your current and potential audience: Imagine Instagram is a cocktail party and you arrive in the room and people are complimenting your outfit, but you don’t acknowledge them at all. Wouldn’t it be considered rude, offensive, and unpleasant? After a while, people will stop complimenting. It is the same thing with social media, I see it all the time…people post all day long without getting a single comment or double tap. What are they doing wrong? They’re spending countless hours posting and no time socializing. You see, social media is NOT just about sharing content, it’s about conversing with your audience – asking questions, commenting on THEIR posts and showing up as the solution they’ve been craving.

And there you have it – 3 steps that’ll get you headed in the right direction.

 

Cancuna Matata: No Worries Given

 

The best travel advice I ever got was to “stop waiting on friends or that bae and go solo…” 

And so I did and will continue to do so. 

I only hope you start to experience the greatness of solo travel. 

My latest solocation: Cancun, Mexico. 

Though I traveled by myself it wasn’t long before I was surrounded by a tribe of powerful, passionate black and brown women at the annual Baddies and Bosses Take (Cancun)  retreat. 

This retreat is where women from all over the country link up and put collaboration over competition.  A time to celebrate, slay, socialize, and uplift one another. It is the ultimate weekend getaway for a woman about her business.

Here are a few highlights: 

1. SOLOcation

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Cancun is known for its party scene and turn up vibes. But it is a great spot for unwinding, exploring, and eating the best Mexican cuisine. After a 20 minute ride from the Cancun airport, I settled into my home for the next three days. Now Jade Riveria is a 4-star all inclusive resort that sits right off the beach. All ladies on the retreat stayed in the preferred suite with a beach view, a private balcony with a jacuzzi, and access to the adult only pool.

2.  The Mix(HER) +Din(HER)

After my roomie and I settled in our room, we ventured down to the resort’s The Mix Bar to meet the other ladies! Ahhhhhh….as you can tell this is very Instagram worthy… This beach view bar is everything a blogger/influencer can dream. Instead of the bar being accented by usual bar stools, it has fun swings around it. We socialized, ordered drinks, and watched the sunset over  the ocean. Dinner soon followed at a very swanky restaurant. I didn’t get great pictures due to low lighting, but BEAUTIFUL!

3. Down to Earth 

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Have you ever done yoga on the beach? Well it is hard AF! But yet so peaceful as we inhaled the ocean air, and exhaled the toxicity. Sent from Devyn led this power yoga session and it truly was Devyn Sent! In a wellness space that is predominantly white, it is refreshing to see women of color, especially black women, breaking barriers and making it more inclusive. I have a special place in my heart for Devyn as we are from the same hometown, Texarkana…Texas side of course. Her older sister and I were high school classmates. I am proud of what she has accomplished and what she will continue to do in the wellness space.

4. Let Me Drive the Boat Party (Somebody Sons not pictured)

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It has been declared a Hot Girl Summer thanks to Meg Thee Stallion’s epic flows and her signature Houston flair over hard hitting beats. Her mixtapes were the soundtrack to our party as we took to the blue and green Mexican waters in our private boat! Many thanks to Corinna AKA Glamurosa and her lifestyle brand for the Fineapple visor swag!

5. Poolside Vibes

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How can you not sit by or in the pool to cool off from the Caribbean sun? Do I need to explain more…?

6. Farewell Dinner

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It is always hard to say goodbye, but this was such a beautiful send off. We were asked to wear nude or white to symbolize a new beginning and clean slate. In the middle of our farewell dinner, founders Sade and Sydney surprised me with a birthday cake and the Stevie Wonder version of the Happy Birthday song. Thug tears! We ended the night back at The Mix Bar to set our intentions for the remainder of the year and encourage each other on our journeys ahead.

FG

HAPPY BIRTHDAY! 33 FREEMIUMS AND DISCOUNTS FOR YOUR BIRTHDAY!

It’s my born day and in celebration, I curated a list of 33 birthday freemiums & discounts for you who have upcoming birthdays to enjoy. Most of these require your email subscription, so I suggest creating a dummy account for all the emails to enjoy your perks.

Because last thing you need is to do is pay for something on your birthday…

1. A&W All American Food: Get a free root beer float on your birthday by joining the Mug Club.

2. Applebee’s: Sign up for its email club, and get a free gift on your birthday, which could be a free appetizer, free entree, or free dessert – they like to keep it a surprise.

3. Auntie Anne’s: Sign up for Pretzel Perks, and get a free pretzel on your birthday.

4. Baskin Robbins: Create an account, then join the Birthday Club, and get free ice cream on your birthday – be sure to add your family members to your account so they get free ice cream, too!

5. BJ’s Brewhouse: Join Premier Rewards Plus and get a free Pizookie for your birthday – that’s a big, warm cookie smothered in ice cream… yum. What’s even better is you don’t have to wait for your birthday – you’ll also get a free Pizookie just for signing up.

6. Chick-fil-A: Become an Email Insider, and get a special birthday offer. Chick-fil-A does note hat the freebies are at the discretion of the franchise owner, so check with your local store for details.

7. Chili’s: Get a free dessert for your birthday when you join My Chili’s Rewards Club, plus get free chips and salsa or a non-alcoholic beverage with every visit!

8. Chuck E. Cheese’s: Join the The Chuck E-Club, and receive a special treat for your child’s birthday.

9. Disney: Join D23, the Official Disney Fan Club, and receive a special offer for your birthday.

10. Cinemark: Subscribe to the Cinemark Weekly email and receive free birthday popcorn, plus special offers delivered to your inbox every week.

11. Designer Shoe Warehouse: Sign up for DSW Rewards member and receive a special birthday offer.

12. Dunkin’ Donuts: Get a free beverage on your birthday by signing up for the DD Perks Rewards Program. You’ll also get a free drink just for signing up.

13. Edible Arrangements: Join Edible Rewards and receive a free 12 count chocolate dipped fruit box during your birthday month.

14. Einstein Bros. Bagels: Get a free egg sandwich with a purchase on your birthday when you join the Shmear Society — not totally free, but hey, you’ll need something to help wash that sandwich down.

15. First Watch: Get a free entree for your birthday as a member of the Sun EClub, plus a BOGO offer for joining

16. Godiva: Get an exclusive birthday gift when you join the Godiva Rewards Club. I am a part of this gang myself, and I get a free candy every month!

17. Great American Cookies: Join the Cookie Club, and get a $3 coupon just for signing up, plus a surprise for your birthday 

18. Hooters: Get some birthday wings when you sign up for Hooters Eclub.

19. IHOP: Sign up for the Pancake Revolution and receive a free meal on your birthday, plus a free meal just for signing up.

20. JCPenney: Receive a birthday gift when you sign up for JCPenney Rewards.

21. Joe’s Crab Shack: Register with Joe’s Catch and receive a birthday offer, plus you’ll get a free appetizer just for signing up.

22a. Kendra Scott: Shop any Kendra Scott physical location for your birthday month and get 50% off an item

22b. Kohl’s: Sign up for Yes2You Rewards and receive a special birthday gift.

23. Krispy Kreme: All Krispy Kreme Rewards members receive a free birthday treat – just download the app to sign up.

24. Old Navy: Subscribe to Old Navy emails to receive a special birthday offer, plus get a 20% off coupon just for signing up.

25. Olive Garden: Get a complimentary appetizer or dessert on your birthday by signing up for the eClub.

26. On the Border: Join Club Cantina and get free queso on your birthday, plus an order of sopapillas just for signing up.

27. Pei Wei: Sign up for My Wei Rewards and choose from these birthday freebies: crab wontons, traditional edamame, vegetable spring rolls, pork egg roll, or Vietnamese chicken salad roll.

28. Petco: Join Petco’s palsrewards and create a pet profile to receive a free gift for your pet’s birthday.

29. P.F. Chang’s: Join P.F. Chang’s Rewards and get a free appetizer or dessert during your birthday month.

30. Sephora: Become a Beauty Insider and receive a free gift for your birthday plus free beauty classes for joining…MY FAVE!

31. Smashbox: Register for the rewards program, and receive a free gift during your birthday month.

32. Sonic: Create a My Sonic account, and receive a special treat on your birthday – just be sure to add your birth date to your profile after signing up, then go get your free medium size slush or drink just for joining

33. Starbucks: Get a birthday reward as a member of Starbucks Rewards.

BONUS!

ULTA Beauty: Receive a free birthday gift with Ultamate Rewards.

Wingstop: Get a free gift on your birthday when you sign up for The Club, plus an order of free fries just for signing up!

World Market: Sign up for the World Market Explorer Rewards Program and get a birthday surprise.

Zaxby’s: Sign up for Zax Mail and get a free Nibbler on your birthday plus a free sandwich meal postcard for signing up.

This list was curated from The Penny Hoarder and The Real Deal by RetailMeNot)

SUMMER WITHOUT SOCIAL MEDIA: 4 THINGS YOU SHOULD KNOW!

Have you ever done a social media detox? I am deleting my IG/FB apps from my phone because I need a break.

I am joining my friend and a few others on a Summer Without Social Media starting Monday, June 10-August 1, 2019. I am coming back on the scene a little earlier because my birthday and I have some fabulous things planned. So I will return July 25th.

Enough about me. Going off social media can seem extreme, drastic, and challenging. We are literally addicted to it. The notifications, the likes, comments, etc release dopamine in our systems and gives us a high, it is scientifically proven.

But how many of you know that everything must unplug sometimes to be plugged in again to work optimally? Do you know the same is for you?

Here’s what I know: I need to breathe. I need to be present this summer before I turn over into a new year. I am expecting great things to happen in my new season.

On the real, I know how nervous you can be on going dark, but I assure you it is a chance to recalibrate. Here is some advice and tips on taking the plunge.

>>>>>>>>>>>>

We take better care and protect our phones more than we do ourselves. We make sure the battery never dies, if it does, we quickly recharge it. 

If we only invested this much time in self. 

When is the last time you recharged yourself? Where you truly unplugged from all electronics and social media platforms before plugging back in. There are times we just need to refresh and relax before the recharge. 

There doesn’t need to be a profound reason/epiphany to step away from social media and devices.  If you are just tired of scrolling through your feed looking at the same ol’ same ol’ then maybe it is time.

Many of us fail to realize the occasional  ‘surfin’ is affecting our productivity, If so, it is time for a detox. 

Throw the whole phone away. 

Ok nothing that drastic, maybe not throw…but PUT the phone away. 

Here’s what happens when you unplug from the matrix:

1.) No one notices that you have disappeared. No one cares you are off the grid.

If you don’t think so, deactivate/log off your accounts and tell no one. You will soon join me at the dinner table for a dessert: humble pie. Out of sight, out of mind. No one notices, no one reaches out at all. If they did notice, they didn’t tell me. 

In fact, my first social media detox it took one of my friends at the end of week two of my ghosting to realize I was off the grid. 

“Are you off Instagram and Twitter,” she asked.

“Girl I have been off for almost 3 weeks now,” I revealed.

Eventually more of my friends did notice, but I had been nearly off for six weeks by then. 

Your family, friends, followers, and whomever get caught up in their own life with their problems,  day to day, etc. and aren’t paying it any attention. Neither should you, this is a time for you to be more mindful and present in the moment. Don’t be afraid of FOMO, it will be there once you return.

Sidebar:*** If you are a business account or have a huge following this need not apply. But you should have funnels built out to ensure you continue to bring in revenue.

I hate when people make grandiose announcements that they are taking a much needed break from their social platforms. This is attention seeking to me and unnecessary. 

Just ghost us. Will see you when you return.

2. People will reach out to you more because you are not as accessible. 

How many of us send DMs and also text

our friends at the SAME time? 

How about when it is your birthday and everyone posts to your Facebook wall with all the warm fuzzies? 

But your phone is dry.

Not a call, text, or smoke signal sent. I can admit, I am quick to post a happy birthday message to the ‘book’ and check the box complete. 

But do I follow up with a call or text to my friend’s phone? No. 

Isn’t shouting you out on the ‘gram or Facebook enough? It isn’t. 

I must admit that once I was off my social media, there weren’t many notifications coming through to my phone. 

Once my friends realized I was off the grid, the phone calls and texts were more frequent. When you aren’t as accessible people have the time to miss you in a sense. 

Being off the grid for a moment gave a chance for my friends and family to miss me enough to call and reach out. 

3. More time for Self-Care and Productivity 

My addiction to my phone and social media was out of control. I’m embarrassed to say how much face time I was giving my phone. 

If you are an iPhone user, then you may know a recent update tracks how many times you pick up your phone each day, the average amount you spend on it a week, and even identifies your most frequented apps. 

There is even an option where you can monitor and limit the amount of time you spend on certain apps. I have to give kudos to Apple for bringing some awareness to our daily obsessions. 

I had mentioned to my doctor about my lack of sleep and feeling anxious throughout the day. She asked me how did I start my day and how I ended my day. I ran down my routine.

AM

Wake up.

Check and answer work emails.

Scroll through social media. 

Brush my teeth.

PM

Shower 

Listen to music.

Scroll through social m-

And there it was, the root of my sleepless nights and anxiety throughout the day. My doctor suggested I leave my phone on the other side of the room at night and get an alarm clock. Also, to not check social media first thing and only schedule an amount of time to be on. 

I just decided to go cold turkey altogether and immediately saw a difference with my new routine. I quickly realized how easy it was to relax when I wasn’t glued to my phone. 

I slept better, longer, and deeper. 

I also amped up my self-care routine. 

I started with daily affirmations and my devotionals, those periodic facials became everyday routine. I even had time for bubble baths and to just sit still and pray. 

When you don’t have social media to occupy your time, I guarantee your productivity level will grow exponentially. I am a great starter, but horrible finisher. I would start a project and then get distracted by a few minutes of scrolling that turned into hours on social media. 

During my detox, I was able to optimize my time and my productivity level increased dramatically. 

This also helped with reducing my anxiety because I actually completed tasks in a timely manner. 

I read more of my bible, finished three books, exercised more, and even got in the kitchen…not just to eat, but cook! I started keto and so meal prepping was essential. 

My productivity at work even increased and helped me when I moved into my bigger office. 

When boundaries are set and social media is limited, my anxiety is controlled and I am more productive. 

4. No Longer Keeping Up with the Joneses

Social media is powerful in a positive and negative way. Have you ever logged on and immediately your energy shifted from what you saw on your feed or timeline?

One post, like, comment, or share can affect your mind, body, and spirit. And before we know it, we are playing the comparison game. 

You can’t compare your real life to someone else’s controlled online content. We easily forget and compare our behind the scenes to the the highlight reels shown on social media. 

We must be careful on the content we feed our souls. The content we engage or consume can positively shape or negatively impact. 

There is a constant comparison of relationship goals, accomplishments, careers, etc. that if not checked can become very toxic.

When I was off social media I focused only on me. This detox helped me to become more centered and only focus on my goals and path. 

Social media can be a distraction and slow down your progress if allowed.  So it is important to set periodic breaks to refocus on just you and not compare it to anyone else’s.

-FG

Do you feel like you cannot live without social media? 

Have you overcome it and found a balance? 

If so, what are some tips that you can share about how to unplug from technology and social media?